Free Shipping on orders over $25

Book Details

  • Paperback + Digital Product License Key Folder
  • Bookstore's Wholesale Price: $150.00
  • June 2017
  • ISBN: 978-0-393-61408-4
  • 688 pages
  • Territory Rights: Worldwide
Please Note: Any item that is specified as being a folder is not available for immediate download. You must wait for the registration key folder to be delivered to you.

Principles of Microeconomics

Second Edition

Paperback + Digital Product License Key Folder

with Ebook, Smartwork5, and InQuizitive

See all options and formats starting at

Lee Coppock (Author, University of Virginia), Dirk Mateer (Author, University of Arizona)


Mateer and Coppock's approach teaches economic decision-making with applications that students will remember.

Mateer and Coppock, leading researchers in Economics teaching who have consistently taught Principles over a combined forty-plus years, brought their innovative teaching experiences to this blockbuster text. They put economics into context by making it relatable through carefully crafted real-world examples, a problem-solving pedagogy that emphasizes economic decision-making, and a voice that speaks directly to students.


Relatable examples that engage students

Mateer and Coppock firmly believe that helping students see how their lives are affected by economics is critical to effective teaching. They include real-world examples throughout the text's key features: Practice What You Know; Economics in the Real World; Economics in the Media; and Economics for Life.  

Teaches students how to apply economic concepts to decision-making

 Icons explained in Chapter 1 are then used throughout the text to help students connect five foundational concepts that drive economics decision-making: incentives, trade-offs, opportunity cost, marginal thinking, and trade-created value. "Practice What You Know" features in every chapter teach student to check their understanding, learn how to solve a problem, and make a decision or judgment (often relying on the use of associated mathematics). At the end of each chapter, Mateer and Coppock provide Study Problems (increased in the Second Edition) as well as three Solved Problems—a unique feature of our text—that engages students in applying chapter concepts to real economic problems.

Precise economics in exactly the right amount of detail

Every graph in the text and in Smartwork5 uses colors in a consistent manner to help students easily identify common elements. For example, supply is always red, demand is always blue, and profit is always green. Where appropriate, equations are provided throughout the text. In the Practice What You Know and Solved Problem features, students are given mathematical information to support written explanations. Along with the essentials of the discipline, Mateer and Coppock cover topics more modern or advanced but at the appropriate level. Topics include Behavioral Economics, Health Insurance and Health Care, Growth, and International Finance. 

The ultimate teaching package for instructors, by instructors

Norton provides a suite of online study and practice materials to meet the needs and objectives of the instructor. Our Coursepack provides summative quizzing and study while InQuizitive provides formative, adaptive assessment. Smartwork5 online homework for Principles of Economics includes thousands of applied and book-specific concept and applied practice questions supported by an intuitive graphing tool and new Economics in the News questions. Designed with flexibility in mind, Smartwork5 helps instructors meet their course needs by allowing them to set up and edit assignments as they select questions. The Ultimate Guide contains more than 1,000 teaching tips developed by the authors. All of these tips are available in print and through a now fully searchable online instructor guide. 



    1) The Five Foundations of Economics
    2) Model Building and Gains from Trade

    The Role of Markets
    3) The Market at Work: Supply and Demand
    4) Elasticity
    5) Market Outcomes and Tax Incidence
    6) Price Controls
    7) Market Inefficiencies: Externalities and Public Goods

    The Theory of the Firm
    8) Business Costs and Production
    9) Firms in a Competitive Market
    10) Understanding Monopoly
    11) Price Discrimination
    12) Monopolistic Competition and Advertising
    13) Oligopoly and Strategic Behavior

    Labor Markets and Earnings
    14) The Demand and Supply of Resources
    15) Income, Inequality, and Poverty

    Special Topics in Microeconomics
    16) Consumer Choice
    17) Behavioral Economics and Risk Taking
    18) Health Insurance and Health Care
    19) International Trade



    1) The Five Foundations of Economics
    2) Model Building and Gains from Trade
    3) The Market at Work: Supply and Demand
    4) Market Outcomes and Tax Incidence
    5) Price Controls

    Macroeconomic Basics
    6) Introduction to Macroeconomics and GDP
    7) Unemployment
    8) The Price Level and Inflation
    9) Savings, Interest Rates, and the Market for Loanable Funds
    10) Financial Markets and Securities

    The Long and Short of Macroeconomics
    11) Economic Growth and the Wealth of Nations
    12) Growth Theory
    13) The Aggregate Demand–Aggregate Supply Model
    14) The Great Recession, the Great Depression, and Great Macroeconomic Debates

    Fiscal Policy
    15) Federal Budgets: The Tools of Fiscal Policy
    16) Fiscal Policy

    Monetary Policy
    17) Money and the Federal Reserve
    18) Monetary Policy

    International Economics
    19) International Trade
    20) International Finance