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Book Details

  • Paperback + Digital Product License Key Folder
  • Bookstore's Wholesale Price: $59.00
  • June 2017
  • ISBN: 978-0-393-61427-5
  • 864 pages
  • Territory Rights: USA and Dependencies, Philippines and Canada.
Please Note: Any item that is specified as being a folder is not available for immediate download. You must wait for the registration key folder to be delivered to you.

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  1. Sociology

You May Ask Yourself

An Introduction to Thinking like a Sociologist

Fifth Edition

Paperback + Digital Product License Key Folder

with Ebook and InQuizitive

See all options and formats starting at

Dalton Conley (Author, Princeton University)


The "untextbook" that teaches students to think like sociologists.

You May Ask Yourself gives instructors an alternative to the typical textbook by emphasizing the big ideas of the discipline. Dalton Conley's "non-textbook" strategy explains complex concepts through personal examples and storytelling, integrates coverage of social inequality throughout the textbook, and provides the largest collection of instructor resources for a book in its price range. The Fifth Edition now comes with an ebook, which gives students access to everything they need in one place.


New interviews with non-sociologists

For the Fifth Edition, Conley asked over a dozen people to discuss how they apply sociology in their work or in their lives, including a former drug dealer and a former candidate for governor of New York. Quotes from the interviews are incorporated into the chapters, and students can watch the interviews online or in the ebook. In addition to the new interviews, the Fifth Edition features 20 of the most popular interviews with sociologists about their research from previous editions.  

Health science and MCAT coverage

You May Ask Yourself shows how a sociological perspective is useful to all students, regardless of their course of study. The Fifth Edition covers topics that a future health professional needs to know. Conley outlines the relevant MCAT content in the preface and identifies the material in the margins of the ebook. Additionally, the InQuizitive questions are tagged with learning outcomes that correspond to the MCAT Foundational Concepts for sociology.  

Paradox, Person, Policy, and Practice—a framework

You May Ask Yourself teaches sociological concepts through personal anecdotes and storytelling. Every chapter opens with a paradox designed to motivate readers to determine the concept that illuminates the paradox and a profile of a person who illustrates the core theme of the chapter. Each chapter culminates first in a policy discussion—ten of which are new—designed to give students an opportunity to apply the concept they learned to a recent policy debate. Finally, the practice section of the book prompts students to do their own analysis using the concepts and tools they've learned with end of chapter questions and "Sociology on the Street" activities.

Custom Options

When students buy the digital edition of You May Ask Yourself, they will receive access to InQuizitive, featuring video clips, art from the book, and questions about the core concepts that help students master the material. The new ebook will also include integrated gradable concept check multiple-choice questions at the end of each main chapter section. Instructors can also customize by selecting chapters from You May Ask Yourself and Norton's other sociology textbooks and adding readings from The Norton Mix: Sociology, which includes more than 200 selections. Instructors can also upload their own original material. 

    PART I: Using Your Sociological Imagination

    Chapter 1: The Sociological Imagination: An Introduction
    Chapter 2: Methods
    Chapter 3: Culture and Media
    Chapter 4: Socialization and the Construction of Reality
    Chapter 5: Groups and Networks
    Chapter 6: Social Control and Deviance

    PART II: Fault Lines... Social Division and Inequality

    Chapter 7: Stratification
    Chapter 8: Gender
    Chapter 9: Race
    Chapter 10: Poverty
    Chapter 11: Health and Society

    PART III: Building Blocks: Institutions of Society

    Chapter 12: Family
    Chapter 13: Education
    Chapter 14: Capitalism and the Economy
    Chapter 15: Authority and the State
    Chapter 16: Religion
    Chapter 17: Science, the Environment, and Society
    Chapter 18: Collective Action, Social Movements, and Social Change