Free Shipping on orders over $25

Book Details

  • Paperback
  • Bookstore's Wholesale Price: $143.00
  • May 2013
  • ISBN: 978-0-393-93576-9
  • 648 pages
  • Territory Rights: Worldwide

Principles of Microeconomics


Dirk Mateer (Author, University of Arizona), Lee Coppock (Author, University of Virginia)


Makes economics stick. Meets students where they are.

An innovative instructor uses his tested insights and successful teaching practices to create a truly student-centered approach: real-world examples, pedagogy developed in his own classrooms, and problem solving tools that resonate with today’s students.


    1) The Five Foundations of Economics
    2) Model Building and Gains from Trade

    The Role of Markets
    3) The Market at Work: Supply and Demand
    4) Elasticity
    5) Price Controls
    6) The Efficiency of Markets and the Costs of Taxation
    7) Market Inefficiencies: Externalities and Public Goods

    The Theory of the Firm
    8) Business Costs and Production
    9) Firms in a Competitive Market
    10) Understanding Monopoly
    11) Price Discrimination
    12) Monopolistic Competition and Advertising
    13) Oligopoly and Strategic Behavior

    Labor Markets and Earnings
    14) The Demand and Supply of Resources
    15) Income, Inequality, and Poverty

    Special Topics in Microeconomics
    16) Consumer Choice
    17) Behavioral Economics and Risk Taking
    18) Health Insurance and Health Care