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Book Details

  • Paperback
  • Bookstore's Wholesale Price: $47
  • Forthcoming: February 2016
  • ISBN: 978-0-393-93895-1
  • 1 × 1 in / 770 pages
  • Territory Rights: Worldwide

    Digital Product

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  1. Writing

Everyone's an Author

Second Edition


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Andrea Lunsford (Author, Stanford University), Michal Brody (Author, San Francisco State University), Lisa Ede (Author, Oregon State University), Beverly Moss (Author, The Ohio State University), Carole Clark Papper (Author, Hofstra University), Keith Walters (Author, Portland State University)

Overview | For Instructors

A rhetoric that bridges the gap between the writing students already do in social media and other nonacademic contexts and the writing they’re expected to do in college—all within a strong rhetorical framework.

Built on the keystones of rhetoric, Everyone’s an Author provides a strong foundation for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with sound, video, and images. It shows students that the rhetorical skills they already use in social media, in their home and religious communities, at work and in other nonacademic contexts are the same ones they’ll need to succeed in college. Examples and readings drawn from across multiple media and dealing with topics that matter to students today make this a book that everyone who takes first-year writing will relate to.


Covers the genres college students need to write

Chapters 11-16 provide full coverage of six academic genres: arguments, analyses, reports, narratives, reviews, and proposals. The second edition offers new coverage of more specific genres that are often assigned across disciplines: literacy narratives, profiles, project proposals, annotated bibliographies, literature reviews, and IMRAD reports. 

Emphasizes the centrality of argument to all writing

In addition to Chapter 11, which provides guidelines for arguing a position as a genre, two other chapters in Part IV teach students the fundamental elements of argument. Chapter 17 explains how to construct and analyze arguments--including new coverage of classical, Toulmin, Rogerian, and invitational argument--and Chapter 18 covers strategies for supporting an argument. 

Provides practical instruction on writing using multiple modes

Two new chapters cover multimodal writing and oral presentations. Chapter 34 teaches how to write using multiple modes—words, images, sounds, links—and provides brief guidelines for illustrated essays, blogs, wikis, audio and video essays, and posters. Chapter 35 teaches how to make oral presentations. A companion Tumblr site is a regularly updated source of multimodal readings: photo essays, blog posts, cartoons, videos, speeches, and more. 

Pays unique attention to rhetoric

From Chapter 1 on thinking rhetorically to Chapter 5 on rhetoric as a field of study, this is a book that takes rhetoric seriously. Chapter 3 is a new chapter on reading rhetorically, presenting strategies that help students read strategically to understand and engage with what they read. 

Provides examples and readings students will relate to

With examples and readings that proved popular in the first edition together with many new ones--from a narrative about how Steph Curry shoots a basketball to a Filipino author's memoir of his life as an undocumented immigrant, from a rhetorical analysis of what makes Pharrell’s “Happy” so catchy to a visual analysis of the New Yorker’s Bert and Ernie cover to a student review of Serial--all students will find much material, both verbal and visual, to identify with, to make them think, and to inspire them to read and write. 

    *Marks new content

    Part I: The Need for Rhetoric


    1. Thinking Rhetorically
    2. Rhetorical Situations
    3. Reading Rhetorically*
    4. Writing in Academic Contexts
    5. Writing and Rhetoric as a Field of Study
    6. Writing and Rhetoric in the Workplace

    Part II: Writing Processes


    7. Writing Processes
    8. Collaborating
    9. Taking Advantage of the Writing Center

    Part III: Genres of Writing


    10. Choosing Genres
    11. Arguing a Position
        Russel Honoré, “Work Is a Blessing”
        *Rex Huppke, “In Minimum Wage Debate, Both Sides Make Valid Points”
        Kathryn Spriggs, “On Buying Local”

    12. Writing a Narrative
    Literacy narratives*
        Jan Brideau, “Lydia’s Story”
        Melanie Luken, “Literacy: A Lineage”
        *Michael Lewis, “Liar’s Poker”
        *Larry Lehna, “The Look”

    13. Writing Analytically
    Rhetorical / Process / Data /Causal / Visual*
        *Eamonn Forde, “’Happy’ by Pharrell Williams: Why This Song Has Grabbed the Nation”
        *Somini Sengupta, “Why Is Everyone Focused on Zuckerberg’s Hoodie?”
        *Libby Hill, “Calvin and Hobbes Embodied the Voice of the Lonely Child”
        Melissa Rubin, “Advertisements R Us”

    14. Reporting Information
        Wikipedia, “Same-sex Marriage”
        *Bill Laitner, “Heart and Sole: Detroiter Walks 21
        Miles in Work Commute”
        Barry Estabrook, “Selling the Farm”
        Ryan Joy, “The Right to Preach on a College Campus”

    15. Writing a Review
    literature reviews *
        *Tim Alamenciak, “A Review of The Monopolists, by Mary Pilon”
        *Crystal Aymelek, “The Effects of Mindfulness Meditation and Exercise on Memory”
        *A. O. Scott, “Ode to Joy (and Sadness, and Anger)”
        *Anya Schulz, “Serial: A Review”

    16. Writing a Proposal *
    Project proposals
        *Ras Baraka, “A New Start for Newark Schools”
        David Pasini, “The Economic Impact on Major Cities of Investing Public Funds in Professional Sports Franchises”
        *Sheryl Sandberg and Adam Grant, “Speaking While Female”
        *Mitchell Oliver, “Let’s Start an Education Revolution”

    Part IV: The Centrality of Argument

    17.Analyzing and Constructing Arguments
    Classical / Toulmin / Rogerian / Invitational*

    18. Strategies for Supporting Arguments

    Part V: Research

    19.Starting Your Research
    20.Finding Sources, Considering Research Methods
    21.Keeping Track
    22.Evaluating Sources
    23.Annotating a Bibliography
    24.Synthesizing Ideas
    25.Quoting, Paraphrasing, Summarizing
    26.Giving Credit, Avoiding Plagiarism
    27.MLA Style
    Walter Przybylowski, “Holding Up the Hollywood Stagecoach”
    28.APA Style
    *Katryn Sheppard, “Early Language Development”

    Part VI: Style

    29. What’s Your Style?
    30. Tweets and Reports: On Social Media and Academic Writing
    31. How to Write Good Sentences
    32. Checking for Common Mistakes

    Part VII: Design and Delivery

    33. Designing What You Write
    34. Writing in Multiple Modes *
    35. Making Oral Presentations *
    36. Assembling a Portfolio
    37. Publishing Your Writing
    Carrie Barker, “But Two Negatives Equal a Positive”

    Part VIII: Readings

    1. Donald L. Barlett and James B. Steele, “Monsanto’s Harvest of Fear”
    2. Dennis Baron, “Should Everyone Write?”
    3. Lynda Barry, “The Sanctuary of School”
    4. Alison Bechdel, “Compulsory Reading”
    5. *Mark Bittman et al., “How a National Food Policy Could Save Millions of American Lives”
    6. Michelle Cacho-Negrette, “Tell Me Something”
    7. *Dana Canedy, “The Talk”
    8. *Nicholas Carr, “World and Screen”
    9. David Crystal, “2b or Not 2b?”
    10. *Mark Dawidziak, “Walking Dead Opens Its Fifth Season in Lively Fashion”
    11. *Junot Díaz, “The Money”
    12. Barbara Ehrenreich, “Serving in Florida”
    13. *David Freedman, “How Junk Food Can End Obesity”
    14. *Larry Gordon, "Wikipedia Pops Up in Bibliographies and Even College Curricula"
    15. Gerald Graff, “Hidden Intellectualism”
    16. *Andy Hinds, “I'm Considering Becoming a Sports Fan—How Do I Pick a Team?"
    17. bell hooks, “Touching the Earth”
    18.*Ryan Kohls, "Clean Sweep"
    19. *Tim Kreider, “The ‘Busy Trap’”
    20. *John Maeda, “On Meaningful Observation”
    21. Emily Martin, “The Egg and the Sperm”
    22. *Tressie McMillan Cottom, "The Logic of Stupid Poor People"
    24. *Judith Newman, “To Siri, with Love”
    25. The Onion, “Nation Shudders at Large Block of Uninterrupted Text”
    26. Steven Pinker, “Mind over Mass Media”
    27. Mike Rose, “Blue-Collar Brilliance”
    28. *James Sanborn, "Weight Loss at Any Cost"
    29. Eric Schlosser, “Why McDonald’s Fries Taste So Good”
    30. Brent Staples, “Why Colleges Shower Their Students with A’s”
    31. *Neil deGrasse Tyson, “Cosmic Perspective”
    32. *Jose Antonio Vargas, “My Life as an Undocumented Immigrant”
    33. *Katy Waldman, “It Is Good to Be a ‘Bad’ Feminist”
    34. *Alice Walker, “Oppressed Hair Puts a Ceiling on the Brain”