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Book Details

  • Paperback
  • Bookstore's Wholesale Price: $84.00
  • November 2013
  • ISBN: 978-0-393-92957-7
  • 800 pages
  • Territory Rights: USA and Dependencies, Philippines and Canada.

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    1. Anthropology

    Cultural Anthropology

    A Toolkit for a Global Age


    Kenneth J. Guest (Author, Baruch College - City University of New York)


    Inspires students to think like anthropologists in a multicultural and global age.

    Covering the essential concepts that drive cultural anthropology today, Ken Guest’s Cultural Anthropology: A Toolkit for a Global Age shows students that now, more than ever, global forces affect local culture and that the tools of cultural anthropology are essential to living in a global society. A “toolkit” approach encourages students to pay attention to big questions raised by anthropologists, offers study tools to remind readers what concepts are important, and shows them why it all matters in the real world.


    Shows how the tools of cultural anthropology are relevant to today’s students

    Ken Guest draws examples from cultural anthropology that challenge students to rethink aspects of everyday life that they might take for granted. For instance, Chapter 1 opens with the story of Coca-Cola in Plachimada, India. The bottling plant drew international attention for polluting groundwater, draining local wells, and damaging crops in the region. Guest uses the story to challenge students to explore how a simple soft drink, made by a U.S. corporation with global operations, may link people halfway around the world. The media package extends this approach and includes documentary and ethnographic film clips that are both engaging and pedagogically useful. Clips are available via DVD and also in streaming versions in the coursepack—where they are accompanied by quizzes, exercises, and activities. 

    “Anthropologists Engage the World” boxes show how anthropologists use their tools

    Whether anthropologists teach in a university or work as applied anthropologists, they use the practical tools and analytical insights of anthropology to actively engage crucial issues facing our world. In “Anthropologists Engage the World,” boxes, Guest introduces some of the field’s leading personalities and practitioners, who discuss why they have chosen to be anthropologists, how the key tools of anthropology can help us understand and address global challenges, and why anthropology can help us understand how the world works. 

    Cutting edge and modern, with an emphasis on globalization

    Guest includes chapters on race and sexuality and integrates themes of globalization throughout the book. In every chapter, Guest draws examples from current events and discusses recent ethnographies to introduce readers to the essential ideas in cultural anthropology. 

    The “Toolkit” approach focuses on the big questions, aids review, and reminds students why it all matters

    “Big Questions” serve as section titles throughout every chapter, and give students a practical application of the material. The same questions are reinforced in the end-of-chapter review material. Integrated, hands-on exercises created by the author take students a step further and allow them to both do anthropology and apply it to their own lives. Online adaptations of these same exercises are available in the coursepack. End-of-chapter discussions (“Thinking Like an Anthropologist”) ask students to apply what they’ve learned—these appear as activities and exercises in the coursepack as well. And suggestions for further exploration are not limited to anthropology books, but include newspaper and magazine articles, fiction, documentaries, films, and websites.  

      I. Anthropology for the 21st Century
      1. Anthropology in a Global Age
      2. Culture
      3. Fieldwork and Ethnography
      4. Language
      5. Human Origins

      II. Unmasking the Structures of Power
      6. Race and Racism
      7. Ethnicity and Nationalism
      8. Gender
      9. Sexuality
      10. Kinship, Family, and Marriage
      11. Class and Inequality

      III. Change in the Modern World
      12. The Global Economy
      13. Migration
      14. Politics and Power
      15. Religion
      16. Health and Illness
      17. Art and Media