Professional Practice

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  1. Book ImageAdvertising: Concept and Copy

    George Felton

    Third Edition

    The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.More

  2. Book ImageUrgent Architecture: 40 Sustainable Housing Solutions for a Changing World

    Bridgette Meinhold

    Disaster-proof, environmentally friendly housing solutions for a changing climate.More

  3. Book ImageThe Planning Game: Lessons from Great Cities

    Alexander Garvin

    Can planners—or anyone—improve a neighborhood, city, suburb, or region? Planning does work: this book explains how.More

  4. Book ImageLaw for Architects: What You Need to Know

    Robert F. Herrmann, Menaker & Herrmann LLP

    An essential reference for practitioners, emphasizing how legal concepts affect the process of bringing architectural vision to reality.More

  5. Book ImagePortfolio Design

    Harold Linton, Cesar Pelli

    Fourth Edition

    Full color and the latest in presentation techniques convey the quality and diversity of today's print and electronic portfolios.More

  6. Book ImageHow to Write a Historic Structure Report

    David Arbogast

    A one-of-a-kind, step-by-step guide to compiling an HSR—a document crucial to every professional working on a historic property.More

  7. Book ImageGrowing Fruit Trees: Novel Concepts and Practices for Successful Care and Management

    Jean-Marie Lespinasse, Évelyne Leterme

    Everything the serious gardener needs to know about cultivating fifteen different types of fruit trees for rapid, high-quality fruit production.More

  8. Book ImageAdvanced Architectural Modelmaking

    Eva Pascual i Miró, Pere Pedrero Carbonero, Ricard Pedrero Coderch

    Everything a student, professional, or hobbyist needs to know about creating high-quality models for study and presentation.More

  9. Book ImageThe Acoustics of Performance Halls: Spaces for Music from Carnegie Hall to the Hollywood Bowl

    J. Christopher Jaffe, Leo L. Beranek

    An acclaimed acoustician presents a proven methodology for designing successful venues for concert performance in a variety of building types.More

  10. Book ImageHow to Put Your Book Together and Get a Job in Advertising

    Maxine Paetro, Giff Crosby

    Newly Revised Edition

    In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.More

  11. Book ImageCorporate Architecture: Building a Brand

    Alejandro Bahamón, Ana Cañizares, Antonio Corcuera

    How the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy.More

  12. Book ImageThe Creative Business Guide to Running a Graphic Design Business

    Cameron S. Foote

    Updated Edition

    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.More

  13. Book ImageGetting a Job in Architecture and Design

    David W. Patterson

    A practical guide for every architect or other design professional looking for a good job.More

  14. Book ImageThe Architecture of Ralph Adams Cram and His Office

    Ethan Anthony

    This book examines the life and works of a major architect whose buildings today surpass him in recognition.
    More

  15. Book ImageThe Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business

    Cameron S. Foote, Mark Bellerose

    Third Updated Edition

    Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.More

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