George Felton
Third Edition
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.More
Cameron S. Foote
The go-to guide on how to market a creative organization, why it is important, and what techniques work.More
Maxine Paetro, Giff Crosby
Newly Revised Edition
In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.More
Cameron S. Foote
Updated Edition
The go-to guide for graphic designers who want to run their own shop and improve their bottom line.More
Marshall Lee
Third Edition
The third edition aims to provide a complete guide to bookmaking, and includes discussion of the fundamental changes that the computer has had on the overall process.
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Cameron S. Foote, Mark Bellerose
Third Updated Edition
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.More
George Felton
Second Edition
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.More
Harold Linton, Laura Clary, Steven Rost
Large and small architecture firms alike will appreciate this survey of
the broad array of promotional materials that can help design
professionals increase business.More
Benjamin Wong, Wucius Wong
Second Edition
The computer is in every design professional's studio and in every
design classroom, the primary tool for those entering the field and for
old hands alike.More
Cipe Pineles Golden, Martha Scotford
The life and work of the first woman art director of a mass-market publication, an early role model for women in design.More
Scott Wills
A collection of techniques, shortcuts, work-arounds, and good advice for anyone who prepares desktop publications.More
R. Roger Remington
Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design.
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