Graphic Design & Advertising

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  1. Book ImageThe Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business

    Cameron S. Foote, Mark Bellerose

    Fourth Updated Edition

    An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.More

  2. Book ImageAdvertising: Concept and Copy

    George Felton

    Third Edition

    The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.More

  3. Book ImageAdvertising: Concept and Copy

    George Felton

    Third Edition

    The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.More

  4. Book ImageThe Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

    Cameron S. Foote

    The go-to guide on how to market a creative organization, why it is important, and what techniques work.More

  5. Book ImageHow to Put Your Book Together and Get a Job in Advertising

    Maxine Paetro, Giff Crosby

    Newly Revised Edition

    In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.More

  6. Book ImageThe Creative Business Guide to Running a Graphic Design Business

    Cameron S. Foote

    Updated Edition

    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.More

  7. Book ImageBookmaking: Editing, Design, Production

    Marshall Lee

    Third Edition

    The third edition aims to provide a complete guide to bookmaking, and includes discussion of the fundamental changes that the computer has had on the overall process.
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  8. Book ImageMarketing for Architects and Designers

    Harold Linton, Laura Clary, Steven Rost

    Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business.More

  9. Book ImageVisual Design on the Computer

    Benjamin Wong, Wucius Wong

    Second Edition

    The computer is in every design professional's studio and in every design classroom, the primary tool for those entering the field and for old hands alike.More

  10. Book ImageCipe Pineles: A Life of Design

    Cipe Pineles Golden, Martha Scotford

    The life and work of the first woman art director of a mass-market publication, an early role model for women in design.More

  11. Book ImageComputer Tips: For Artists, Designers, and Desktop Publishers

    Scott Wills

    A collection of techniques, shortcuts, work-arounds, and good advice for anyone who prepares desktop publications.More

  12. Book ImageLester Beall: Trailblazer of American Graphic Design

    R. Roger Remington

    Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design.
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