Advertising

SORT BY: Date | Title | Author
  1. Book ImageThe Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business

    Cameron S. Foote, Mark Bellerose

    Fourth Updated Edition

    An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.More

  2. Book ImageThe Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

    Cameron S. Foote

    The go-to guide on how to market a creative organization, why it is important, and what techniques work.More

  3. Book ImageHow to Put Your Book Together and Get a Job in Advertising

    Maxine Paetro, Giff Crosby

    Newly Revised Edition

    In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.More

  4. Book ImageThe Creative Business Guide to Running a Graphic Design Business

    Cameron S. Foote

    Updated Edition

    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.More

  5. Book ImageThe Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business

    Cameron S. Foote, Mark Bellerose

    Third Updated Edition

    Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.More

  6. Book ImageAdvertising: Concept and Copy

    George Felton

    Second Edition

    How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.More