Advertising

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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Cameron S. Foote
The go-to guide on how to market a creative organization, why it is important, and what techniques work.More
How to Put Your Book Together and Get a Job in Advertising
Maxine Paetro, Giff Crosby
Newly Revised Edition
In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.More
The Creative Business Guide to Running a Graphic Design Business
Cameron S. Foote
Updated Edition
The go-to guide for graphic designers who want to run their own shop and improve their bottom line.More
The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business
Cameron S. Foote, Mark Bellerose
Third Updated Edition
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.More
Advertising: Concept and Copy
George Felton
Second Edition
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.More