Machine, Platform, Crowd

Harnessing Our Digital Future

Andrew McAfee (Author, MIT), Erik Brynjolfsson (Author, MIT)

 

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Book Details

  • Hardcover
  • Forthcoming June 2017
  • ISBN 978-0-393-25429-7
  • 6.5 × 9.6 in / 416 pages
  • Sales Territory: Worldwide

Endorsements & Reviews

“Even Silicon Valley is surprised by the speed and scope of change today. The best way to stay on top of it is to understand the principles that will endure even as so much gets disrupted. This book is the best explanation of those principles out there.” — Eric Schmidt, former CEO of Google, executive chairman of Alphabet, Inc.

“The digital revolution we’re entering can be unsettling, but McAfee and Brynjolfsson show how these incredibly powerful technologies will make our choices more important than ever. Machine | Platform | Crowd is a road map for leaders to make wise choices as they navigate this new world.” — Arianna Huffington, former president and editor-in-chief of the Huffington Post Media Group, author of Thrive and The Sleep Revolution

On their own, AI, platforms, and crowds are all transformative forces. That they’re evolving in parallel means we’re beginning to experience a new era of networked disruption, where productive but disorienting change becomes the status quo. For citizens, entrepreneurs, companies, and governments that want to successfully navigate this new world, the first step lies in finding reliable and prescient guides. Andrew and Erik are two of the best.

” — Reid Hoffman, partner at Greylock Partners, cofounder of LinkedIn, and coauthor of New York Times bestseller The Start-Up of You

“The authors aptly illustrate how the extraordinary progress of technology is reshaping our lives, and they share powerful ideas relevant to world leaders. Nobody knows exactly how this future will unfold. What we do know is that the disruptive power of technology must be seized as an opportunity to design our future. The book compels us to ponder: will we apply technology to help accelerate development, improve living standards, and foster inclusive growth? Will we take advantage of its power to cut red tape, invest in education, unleash entrepreneurial energy, and create new kinds of jobs? The book is a must-read for policymakers who seek a road map for how to combine the strengths of humanity and technology to build a better future for their citizens.” — Christine Lagarde, managing director of the International Monetary Fund

Also by Andrew McAfee All

  1. Book CoverThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

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Also by Erik Brynjolfsson All

  1. Book CoverThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

    Paperback