Hardcover
      ISBN 978-0-393-70948-3

Lynn Grodzki (Author)


Building Your Ideal Private Practice

A Guide for Therapists and Other Healing Professionals

Overview | Contents | Editions
 

    Preface

    Part I. Preparation

    1. The Blueprint
    Develop the framework for your ideal private practice today

    2. Loving the Business of Therapy
    Change your feelings to become a happier business owner

    3. Top Ten Business Mantras for Success
    Learn ten short phrases that make private practice easier

    4. Values and Vision
    Create a private practice vision based on your skills and core values

    5. Entrepreneurial Mind-Set
    Think and act like other successful entrepreneurs

    6. Getting a Strong Start
    Find specific checklists and strategic advice for those starting out or starting over

    Part II. Building Blocks

    7. Protecting Your Practice from Harm
    Take steps to keep your business legitimate, ethical and safe

    8. The Brand Called You
    Define your basic message to generate referrals just by saying hello

    9. Expanding Your Reach
    Position your practice for success with today’s best marketing ideas

    10. Your Online Presence
    Boost your visibility with an optimized website and online marketing strategies

    11. Retaining Today’s Clients
    Connect with and satisfy clients who find you online and want fast results

    12. Why Good Therapists Go Broke
    Avoid common pitfalls for insurance and fee-based practices

    Part III: Finishing Touches

    13. Solo versus Group Practice
    Explore whether to work solo or expand into a larger group

    14. Personal Growth and Coaching
    Add services beyond the reach of insurance payments

    15. Building a Practice to Sell
    Craft a plan to sell your practice and fund your retirement

    16. Holding Onto Success
    Stay successful and motivated over time

    Appendix

    The Private Practice Success Program Pre- and Post-Test

    Top Ten Money Management Tips

    Your Marketing Action Plan

    Resources