George Felton
Third Edition
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.More
Cameron S. Foote
The go-to guide on how to market a creative organization, why it is important, and what techniques work.More
Maxine Paetro, Giff Crosby
Newly Revised Edition
In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.More
George Felton
Second Edition
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.More