Marketing Job Listings

    Marketing Manager, K-12 Education/Mental Health/Self-Help

    Norton Professional Books, a division of W. W. Norton focusing on K-12 education and mental health books for both professionals and general readers, seeks a Marketing Manager with 3+ years’ experience in education and/or mental health and self-help publishing. Expanding the division's presence in the K-12 education field and managing initiatives aimed at mental health clinicians, academics, and relevant lay audiences are the main objectives of this position. This job reports to the Marketing Director and works closely with acquisitions editors, authors, and affiliated organizations. Visit wwnorton.com/education and wwnorton.com/psych for more information about our books.

    Essential Job Responsibilities:

    • Developing and maintaining sales relationships with K-12 school administrators, teachers, and In-Service/Professional Development trainers and organizations

    • Creating and managing online and print promotional campaigns and advertisements (determining format, writing copy, working with designers and vendors, list management, etc.) for both education and mental health titles

    • Social media, including the creation of in-house promotional content (videos, infographics, etc.), and e-mail marketing strategy

    • Marketing budget management and planning

    • Sales performance reporting and data analysis

    • Managing relationships with booksellers and combined exhibitors handling conference-related sales

    • Representing our division as an exhibitor at conferences (light travel required)

    • Working with both our Trade and College divisions on cross-market initiatives

    • Ongoing market research, competitive analysis, and Google Analytics management

    Please note – this job description is not designed to cover all activities required of the employee.

    Required Qualifications:

    • Three to five years’ book marketing experience in education and/or mental health and self-help publishing REQUIRED

    • Candidate should have an interest in and commitment to professional and academic book publishing

    • Candidate must be an expert multitasker, very detailed-oriented, able to manage multiple projects simultaneously

    • Excellent organizational, verbal and written communications skills

    • Must be able to anticipate needs and deliver timely, relevant solutions and actions

    • Must be able to develop rapport and relationships with all levels of employees. Must be seen as knowledgeable and capable of handling sensitive, critical information

    • Must be proactive, flexible and adaptive in a rapidly changing environment and adjust with a “can-do” attitude

    • Must be self-directed and independent

    • Must have good time management skills, be organized, and be capable of multi-tasking across departments, activities, and projects

    • Must be detail-oriented, making sure that all aspects of their daily activities are handled with accuracy and minimal mistakes

    • Must have a demonstrated interest in the challenges and opportunities of electronic media as it applies to education and/or learning

    • Bachelor’s degree

    • Employment eligibility to work in the US is required

    • Must be able to work full business hours in our NYC location

    Qualified candidates should apply by sending a copy of their resume and cover letter to Recruiting. Please be sure to indicate the job title you are applying for in the subject line. Applications sent without both a cover letter and resume will not be considered.

    Marketing Manager, Liveright Publishing

    Liveright Publishing Corporation, a wholly owned subsidiary and imprint of W.W. Norton & Company, is seeking a Marketing Manager with 3+ years experience in trade publishing. Reporting to the Director of Marketing for W.W. Norton, this position is responsible for bringing Liveright books to the largest possible readership through innovative marketing campaigns.

    Essential Job Responsibilities:

    •Creates and implements title-specific marketing campaigns for upcoming titles, as well as titles currently in the marketplace, working in close conjunction with Director of Marketing.

    • Targets available audiences for assigned titles -- and strategizes ways to reach them through advertising, promotion, social media and email marketing.

    • Assists and refines catalog copy, advertising & promotion copy and sales materials.

    • Works with editors to explain, refine, and enact marketing plans, including traditional print advertising, online and social media promotions.

    • Collaborates and brainstorms with editorial and publicity colleagues to create a strategic launch for front list and trade paperbacks.

    • Clearly communicates design needs and deadlines to Marketing Director and outside advertising agency and designers.

    • Coordinate with Trade sales colleagues to effectively plan and execute seasonal and Trade show promotions.

    • Manages book promotion plans and budgets.

    Required Qualifications:

    • Bachelor’s degree.

    • Employment eligibility to work with W.W. Norton & Company in the US is required.

    • Must be able to work full business hours in our New York office.

    • 3 to 5 years minimum experience in book publishing, particularly with both serious nonfiction and literary fiction.

    • Fluency in key marketing concepts and tools including email, social media marketing (Facebook, Twitter, Instagram a must), search, as well as traditional book marketing methods.

    • Ability to think strategically and creatively.

    • Excellent communication and presentation skills.

    • Exceptional writing skills.

    • Excellent organizational skills and ability to manage multiple projects at once.

    • Knowledge of Excel, PowerPoint, Photoshop as well as general computer skills are expected.

    • Experience with basic HTML, XML, PHP and basic design software a plus.

    Qualified candidates should apply by sending a copy of their resume and cover letter to Recruiting. Please be sure to indicate the job title you are applying for in the subject line. Applications sent without both a cover letter and resume will not be considered.

    Please note that these job descriptions are not designed to cover all activities required of the employee.

    W.W. Norton & Company is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.