The Creative Business Guide to Marketing
Selling and Branding Design, Advertising, Interactive, and Editorial Services
The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
- November 2011
- 6.5 × 9.6 in
/ 224 pages
- Territory Rights: Worldwide
Also by Cameron S. Foote
Third Updated Edition / Paperback
Updated Edition / Paperback