Technically Wrong

Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

Sara Wachter-Boettcher (Author)

Overview | Formats

A revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask why the digital products we rely on are designed the way they are, and may feel helpless when confronted with their baked-in oversights, biases, and downright ethical nightmares. It’s time we change that.

In Technically Wrong, Sara Wachter-Boettcher takes an unflinching look at the values, processes, and assumptions that lead to these problems, and “urges activism, not passivity: Know your products, demand the best, change brands if need be, complain until the Silicon boys get it right” (Shepherd Express).

Book Details

  • Paperback
  • Forthcoming October 2018
  • ISBN 978-0-393-35604-5
  • 4.7 × 7.3 in / 240 pages
  • Sales Territory: Worldwide

Other Formats

  1. Book CoverTechnically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech


Endorsements & Reviews

“If a book on design in the technology industry ever deserved a standing ovation, this one is it. Sara Wachter-Boettcher has laid out a concise case for digital product makers to work with a broader range of people. And that means working with people unlike themselves as both makers and consumers, and from start to finish.” — John Maeda, author of The Laws of Simplicity

Technically Wrong offers one of the deepest, most thoughtful views on exactly how today’s tech is affecting us, and at how we could change those apps for the better. It’s an essential guide for people who care about ensuring that today’s tech is humane and ethical.” — Anil Dash, CEO of Fog Creek Software

“Sara Wachter-Boettcher is exactly the kind of sharp, informed and deeply compassionate critic of the tech industry that we need right now. Technically Wrong makes a strong case for adding basic humanity into the algorithms of the digital products that define the age. It's an invitation for all of us to think more deeply about our connections to others in any medium.” — Sarah Kaufman, Pulitzer Prize-winning critic, author of The Art of Grace

“No matter how we set the preferences, the results turn out the same. For all of digital technology’s supposed configurability and customization, there’s a cookie-cutter, one-size-fits-all quality to the apps and platforms we use, pushing conformity over individuality and acquiescence over identity. Sara Wachter-Boettcher reveals how none of us can, or should, live up to the image our technology has of us.” — Douglas Rushkoff, author of Throwing Rocks at the Google Bus

“An entertaining romp that tells us where and why the tech industry, once America's darling, went wrong, and what it might do to recover its good graces. ” — Tim Wu, author of The Master Switch

“Just as the current political climate has inspired many to pick up a sign and head out into the street for the first time, I hope Technically Wrong will inspire newcomers to start thinking more critically about the apps and algorithms around them.” — Anna Lauren Hoffmann, Science

“Wachter-Boettcher clearly demonstrates the ways digital products are deeply connected to the intentional and unintentional biases of their designers in this approachable primer on digital technology.” — Publishers Weekly